Technorati partners with Washingtonpost.com

Washington Post ombudsman Michael Getler stopped answering my emails and Howard Kurtz never has, but on the bright side I got an announcement from post.com PR chief Eric Easter:

[Arlington VA – August 31, 2005] -- washingtonpost.com today announced 
that it has partnered with blog search company Technorati to offer its 
readers the opportunity to view comments and opinions about 
washingtonpost.com articles and editorials from around the blogosphere.

The service will search millions of blogs for postings and feature links 
to the most blogged about articles and the liveliest web discussions on 
washingtonpost.com content.

“This partnership is part of our ongoing initiative to embrace and 
respond to the many dynamic ways that users consume and participate in 
news and information over the Internet,” said Caroline Little, publisher 
and CEO of washingtonpost.com.

washingtonpost.com executive editor, Jim Brady, said. “News is not 
static. With the help of the web, interesting stories immediately become 
part of a broader national conversation. This partnership with 
Technorati lets the users in on that conversation by delivering the most 
interesting and lively discussions about washingtonpost.com content from 
some of the best and most popular blogs on the web. “

David L. Sifry, founder and CEO of Technorati, said “ We’re pleased to 
be working with washingtonpost.com in leading the way toward expanding 
the interaction between the public and those who make and report the 
news. We salute them for recognizing the potential of blogs as a 
valuable contribution to the public discourse.”...

Eric tells me the announcement is being sent to bloggers first, a nice touch. As an old boss of mine once said, flattery will get you everywhere. He adds the info will be distributed through the usual PR channels soon, and Technorati will post it on its own site tomorrow.